Our client is a pioneer and a leading provider of on-demand Cloud communication services in India & Asia's number 1 Contact Center Solution Provider with over 2000+ enterprise clients. Being a pioneer in the field of Cloud Communication in India, they have worked towards converting these challenges into business opportunities, using their very own innovative Cloud-based communication solutions. They empower businesses with capabilities that could transform businesses radically. By deploying their products, you can now invest your valuable time in running your business rather than managing your business communication needs.
We are looking for a Sales Enablement Marketer
Role and responsibilities:
- Content marketer to plan and execute a quarterly calendar of middle-funnel and bottom-funnel content that highlight product benefits and value propositions
- Create product-specific blog posts, whitepapers, demo videos, GIFs and other collateral as per needs and requirements of business/sales teams
- Develop short-form content like email scripts, call scripts and sales plays in alignment with campaign plans, persona needs, market trends and product value propositions
- Brief sales teams fortnightly on upcoming and ongoing marketing programs and exchange ideas with them on how we could help them succeed in their role
- Conduct training/briefing sessions with the SDR and Sales teams to ensure they reflect a deep understanding of our personas, campaign messaging, product (value propositions, features, benefits) and competition
- Audit discovery & qualification calls/chats/emails and make sure we convey the right solution to prospect problems
How will you deliver the above?
- Develop a deep understanding of the personas developed by the Product marketing team and how our products solve their pain areas and challenges
- Have a pulse of the challenges and opportunities as experienced by the sales teams. This can be in regards to the campaigns we run or their market/territory/segment/account book
- Take ownership of the Growth marketing-SDR relationship and ensure both work together to succeed
Key outcomes/What success looks like (Why
would you do what you do?):
- Improve sales conversions (lead to MQL to SQL) by planning and executing a full-funnel enablement program for sales and SDR teams
- Improve engagement metrics for activities like connects, outbound emails and discovery calls
- Increase the consumption/adoption of sales enablement content developed by the segment/growth marketing team over time
Requirements:
- Minimum of 5 years of experience in B2B/Technology/SaaS Marketing
- Willingness to work in a challenging, fast-paced environment
- Exceptional spoken and written communication skills
No. of openings: 1
Mail your CV to STN@smidee.co.in
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